The Challenge

Mitsubishi Motors Ukraine (MMU) is the number one selling import brand in Ukraine. MMU approached Running Code seeking a website redesign. Their previous site did not meet Mitsubishi's global corporate branding requirements. Other requirements included:

•   Promoted new models.
•   A clean and crisp look.
•   Underscore Mitsubishi's global presence.


Incorporating branding requirements, Running Code redesigned the website, expanded the structure and functionality and loaded the Content Management System (CMS) with a modern AJAX interface, structuring the CMS interfaces using a Bookmark metaphor. Running Code also included animation and user-related dialogue support allowing for a usable work during the entire CMS session.

It's fast, reliable and easy-to-use management system developed especially for MMU to handle the new website structure and flow.

Client benefits

MMU website illustrates continuity with the corporate brand name Mitsubishi. The newly designed website is fast loading and provides viewers with exactly what they want to know within a minimum amount of mouse clicks. The content on the site is controlled and updated on-demand by MMU staff, using a CMS.