The Challenge

Fleet Street, established in 1964 in New York City, is a wholesaler of designer brands. The company carries various famous brands such as Donatella, Jessica Simpson and Adrienne Vittadini.

Fleet Street wanted to create an online presence that would market the designers they house using clear, crisp images. It was important that images were accessed easily to site visitors.


Running Code created a consumer-friendly retail website that compliments Fleet Street’s desired image. Because the site was designed ‘ground up’ to generate sales and traffic, it was important to develop an easy to use photo gallery that provides clear images of the fashion apparel and store locator to find the store in customer state.

The CMS-driven product catalogue allows Fleet Street to add new brands, categories, collections and products, brick and mortar stores and maintain the entire website themselves.

To market the website, Running Code implemented a newsletter feature into the CMS that allows Fleet Street to send it self-designed newsletter out to the database of signed up recipients.

Client benefits

Fleet Street now has a uniquely designed online presence, which will allow them to attract their target audience and the quality apparel offered by the company will ensure repeat visits.